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Beats by Dr. Dre – Water bottle pitch project.

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While the end results of this project are protected under a NDA, some of the rejects are awesome and I’m stoked we got to work on this.  Hopefully one day we will be able to release the research side of this, as I feel that is where most interesting stuff got produced.

Some of the first images were focused on making a very over the top design with empasses on speakers. 

First choice from the studio, they were really attached to the idea of little speaker decals, over all the idea was cool but holding it would probably kill the experience for anyone.

First choice from the studio, they were really attached to the idea of little speaker decals, over all the idea was cool but holding it would probably kill the experience for anyone.

As you can see the actual speakers would be secondary plastic parts.

Speaker decal and dye beveled can.

Speaker decal and dye beveled can.

The top that I liked quite a bit.

Top of bottle cap design, was a very good look here i think.

Top of bottle cap design, was a very good look here i think.

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At this point a change in the bottle towards a more common mold was chosen, the logos got swapped as well.   Also at this point we began representing the product as a package deal, expanding on the “Be True To Your Color” tag line

 

Beats water bottle pitch project.

Early attempted with revised bottle specs, the logo was not happening. (not used)

 

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The Logo’s were swapped and we got a whole lot closer the final designs.

 

 

Beats_waterbottle_Comp_R4

 

Final Beats graphic choice, pop bold colors with small contrast logos.  over all pretty nice design, and was the one they chose

Final Beats graphic choice, pop bold colors with small contrast logos. over all pretty nice design, and was the one they chose